Posted by meseol@vivaceusa.com Usuário
on November 07, 2025
– Where Black culture meets confidence, Vivace redefines the meaning of cultural beauty –
-- Beauty Icon Awards 2025 Vivacé Official Video
The Bronner Bros “The Beauty Icon Awards”, held on October 11 at the Riverside Epicenter in Atlanta, Georgia, was a historic celebration where tradition met innovation — and at the center of it all stood Vivace by KISS.
This collaboration between Bronner Bros, the iconic symbol of the Black beauty industry, and KISS Beauty Group, a global beauty leader representing the Korean community, marked a true cultural exchange built on mutual respect for heritage and identity.
--Vivace by Kiss × Bronner Bros. — united at the Beauty Icon Awards.
For more than 70 years, Bronner Bros has been a guardian of beauty, creativity, and pride within the Black community. Meanwhile, KISS has continually set new standards of beauty around the world through innovation and diversity. Their first-ever partnership represented a symbolic moment where the Black and Korean beauty communities came together, creating an unprecedented sense of unity within the U.S. beauty supply industry.
Under the theme “Beauty is not a trend – it’s a legacy,” the two companies demonstrated that beauty transcends language and race, connecting people through empathy, pride, and shared identity. This partnership also underscored that true corporate value extends beyond profit — it lies in community empowerment and collective growth.
More than 1,000 stylists, salon owners, influencers, and consumers filled the venue. Under the dazzling lights, Vivace by KISS stood not just as a brand, but as a symbol of beauty where culture meets confidence, captivating audiences across the nation.
See every Beauty Icon Awards 2025 red carpet look →
The ceremony honored 13 influential leaders in the beauty industry, including ten-time Grammy Award winner Chaka Khan, makeup innovator Danessa Myricks, entrepreneur Jesseca Harris-Dupart, stylist Derek J, and master hair artist Kevin Kirk.
Their stories transcended style — each represented a legacy of creativity, resilience, and identity that continues to inspire future generations.
--The Beauty Icon Awards Honoree
Throughout the venue, the Vivace Brand Zone offered guests hands-on experiences to explore the brand’s design and quality. The newly unveiled VIVATRESS Braiding Hair Collection received enthusiastic praise for its natural texture, soft touch, and vibrant color range. Many stylists commented that “Vivace is not just a product, but a symbol of confident style.”
--VIVATRESS Braiding hair Launching Performance
Uptown Magazine described the event as “a celebration of the history and identity of Black beauty, affirming its global cultural influence,” while Essence Magazine highlighted that “the collaboration between Bronner Bros and Vivace by KISS was more than a brand partnership — it was a historic moment where culture and community became one.”
A Vivace by KISS representative stated,
“This event was the most powerful expression yet of our brand philosophy — ‘You Define Beauty.’ Our mission is to empower every individual to define and express their own beauty, while continuing to champion cultural diversity and authenticity.”
-- The Beauty Icon Awards BTS
About Bronner Bros
Founded in 1947, Bronner Bros is one of the largest and oldest Black-owned beauty companies in the United States. For over seven decades, the company has celebrated the beauty, creativity, and pride of the Black community through its legacy events.
Its annual Bronner Bros International Beauty Show remains one of the most influential gatherings in the global beauty industry today.
--At The Bronner Bros. Hair Show, copyright www.wkms.org/
