Posted by Andrew Han
on September 26, 2025
The Beauty Icon Awards is more than just an awards ceremony – it’s a celebration of innovation, creativity, and excellence in the beauty industry. This event gathers the best brands, stylists, and artists to honor their contributions and shape the future of beauty culture.
Bronner Bros: Leaders in Beauty and Hair Culture
For decades, Bronner Bros. has been a pioneer in hosting some of the most influential hair shows and beauty events in the world.
They have championed natural hair culture, elevated braiding artistry, and provided a platform where brands and stylists can inspire, educate, and grow together.
Vivacé x VIVATRESS: Elevating the Braiding Experience
This year, Vivacé joins the Beauty Icon Awards as an official partner, featuring its signature brand, VIVATRESS — a line dedicated to elevating the braiding experience.
VIVATRESS Braiding Hair
-OEKO-TEX® Certified for safety and skin-friendliness
-Pre-stretched, tangle-free, and ultra-lightweight
-Exceptional volume and secure braid locking for all-day wear
VIVATRESS Braiding Gel
-Ultimate hold with zero flaking
-Smooth, shiny finish for polished styles
-Skin-friendly and formulated for long-lasting wear
Why This Partnership Matters
The collaboration between Vivacé and Bronner Bros. goes beyond sponsorship — it’s about bringing innovation to the braiding community.
During the event, master braiders will use VIVATRESS products to showcase creative, show-stopping looks live on stage.
Attendees will also get the chance to experience the full VIVATRESS braiding system firsthand and explore the newest styles in the lookbook.
Final Thoughts
The partnership between The Beauty Icon Awards, Vivacé, and VIVATRESS marks a key moment in the evolution of protective styling.
It’s a commitment to empowering braiders, stylists, and beauty lovers everywhere with the tools and inspiration they need to set a new standard in beauty.
